Private Cellar Visit and Tasting at Krug
Founded in 1843, Joseph Krug had the goal of blending wines of different years to produce a rich and consistent expression of pleasure. The House has a unique and singular approach, which has given it the reputation as the Haute Couture Champagne.
The prestige Krug Grande Cuvée is the house's signature Champagne, blending wines from multiple harvests. Each edition typically spends around seven years in Krug's cellars before release; the full process, including the creation and ageing of reserve wines, can span more than 20 years. The exact blend varies by edition, rather than following a fixed recipe.
The six-digit Krug iD on the back label lets you explore the story of your bottle through the Krug website or app. It provides information about the blend, harvest conditions and cellar development, along with food-pairing suggestions and storage recommendations.
Reservations
Existing Krug Clients
Reservations can only be made for existing Krug clients upon written proof from your wine retailer and must be a minimum of 3 months in advance. If you are lucky enough to be offered a visit to Krug.
• Personalized welcome at Maison Krug. 45mins
• Discovery of the House and Cellars 30mins
• Tasting "Journey into the Krug Universe" 45mins.
Non-Krug Clients
We offer an overnight luxury package which might look like this:
• Private cellar visit at Krug
• Private cellar visit at Dom Pérignon
• 2 additional House or top vineyard visits
• 2 immersive vineyard lunch experiences
• 3 star Michelin Star Diner paired with 3 vintage Krug Champagnes
• 1 night luxury suite at a 5 star hotel with breakfast
• Private driver for 2 days
• Roundtrip 1st class train or pick up from Paris
Should you have the privilege of visiting Krug, we can enhance your experience by organizing an additional day tailored to your preferences. If you appreciate Krug's meticulous vineyard-by-vineyard and grape-by-grape vinification process, or their distinctive use of oak barrels, we can arrange visits to other wineries that employ similar techniques.
Alternatively, if you're curious about contrasting styles, we can guide you to producers who take a different approach. For example, if you're interested in experiencing champagnes that are vinified collectively rather than separately, use stainless steel vats for a fresher taste, or emphasize vintage champagnes, we will select vineyards that showcase these methods. This allows you to taste and compare the differences firsthand.
For gastronomy enthusiasts, we offer a range of lunch options to complement your champagne journey. Whether you prefer dining at a Michelin-starred restaurant, enjoying a meal with a scenic view over the vineyards, or experiencing the intimate atmosphere of a smaller vineyard, we can arrange a culinary experience that enhances your exploration of the Champagne region. Each option offers a unique way to experience the local flavors and further enrich your visit.